15 Min Read

Top 10 Best Popular eCommerce Websites in India

Written by Nimesh Patel

Dec 29, 2023

Top 10 Best Popular eCommerce Websites in India

Summary :

In India's fast-changing and technologically advanced eCommerce market, we present the top 10 eCommerce websites. These top e-commerce companies have revolutionized the shopping habits of millions in India and formed a part of their daily life. Better access to the internet and smartphones have made these websites accessible to people throughout India. These companies offer everything you need daily, from electronics to clothes, fashion, home decor, beauty, health, fitness, and groceries.


Best Popular eCommerce Websites in India

The top eCommerce websites in India have heavily invested in automation and technology to better cater to the needs of their customers. This allows them to process customer offers faster and deliver products efficiently. They also leverage artificial intelligence to enhance mobile applications and customer experience on websites. With more people turning to online shopping, these top websites are poised to become more powerful in the next few years. According to figures published from Statista in 2016, about 312 million out of the whopping population 327.9 million use the internet, and 209.6 million shop online In 2018 sales from e-commerce went as high as $517.36 billion, and retail e-commerce alone is predicted to surpass $740 billion by 2023.

In India, eCommerce is expected to increase over the next few years. The top eCommerce companies in India offer fast shipping, safe payment gateways, quality products, and tailored solutions to build customer relationships and loyalty. Here are the top 10 eCommerce websites ruling the eCommerce sector in India

There are multiple prominent players in the eCommerce market in India. They also provide logistics, payment processing, marketing, customer service, etc. Most of these e-commerce companies use advanced digital marketing strategies, such as SEO, social media marketing, influencer marketing, email marketing, etc., to reach their target audience. The top e-commerce companies in India facilitate payment processing, transitions, and delivery of products to ensure the best customer service for their customers. Here, we have mentioned the top 10 best popular e-commerce companies in India that provide an extensive range of products and services to customers from the comfort of their homes.

Also Read:

How Much Does WordPress Website Development Cost?

Top 10 Best eCommerce Companies in India

1. Amazon India


Amazon India is one of the most popular eCommerce companies in India. Launched in June 2013, it offers a range of product categories ranging from apparel to electronics, books, fashion, beauty, and more. Amazon India is the go-to shopping destination for millions of shoppers in India. They are highly committed to competitive pricing, secure payment options, fast delivery, and an extensive range of products has made them earn the trust of customers throughout India.

Their ever-expanding selection, reliability, and customer service have allowed them to refine the online shopping experience of Indian consumers. Amazon India has become synonymous with reliability, affordability, and convenience in online shopping.

Amazon India became the most visited eCommerce site in May 2023 with 295 million visitors per month.

2. Flipkart


This Indian eCommerce company was founded by Sachin Bansal and Binny Bansal in 2007. Flipkart is headquartered in Bangalore and offers an extensive range of product categories such as fashion, electronics, beauty, books, furniture, home appliances, and more.

Flipkart currently has over 100 million customers and operates in 20+ countries across the globe. Their innovative customer service, extensive selection of products, and competitive pricing made it one of the top e-commerce retailers in India. Flipkart has partnerships with debit and credit card networks to enable customers to make payments in multiple ways. Flipkart’s app runs on iOS and Android devices, allowing customers to effectively shop on the go and benefit from limited-time deals and discounts.

Flipkart also regularly runs grand promotional events like the Big Billion Days, where you can score up to 80% discounts on products. Also, they have a Flipkart Plus Program, which provides customers with reward points for every purchase they make.

Customers can benefit from their exchange program, which allows them to exchange old items for new ones. Moreover, it has recently launched an online streaming platform called Flipkart Video, where you can watch web series, movies, and TV shows.

Flipkart is the second-most visited eCommerce site with over 167 million visitors per month.

3. Meesho


Rapidly entering the ranks of the top online companies in India, Meesho allows people to embrace entrepreneurship in the eCommerce retail sector. It fosters connections between suppliers and resellers and offers customers a vast range of products.

Their groundbreaking eCommerce business model enables resellers to sell their products on this platform and reach millions of customers. With minimal upfront investment, individuals can start their entrepreneurship journey.


They are performing the best in the fashion and lifestyle segment. They have emerged as an income-generating platform for countless individuals.

4. Myntra


Myntra has been excelling in lifestyle and fashion products. It strongly emphasizes the latest trends and brands, making it a famous eCommerce company in India. In 2014, it was acquired by Flipkart.

Myntra has a hybrid logistics system that ensures timely and reliable delivery of products. Also, their extensive range of products and customer service elevates the customer’s shopping experience. They have a “MyntraLookGood” Initiative, wherein you get beauty advice, celebrity collaborations, and style recommendations.

5. Ajio


This dynamic e-commerce platform has been a popular choice for customers regarding fashion trends. Ajio is a part of Reliance Retail and has an extensive selection of lifestyle products, clothing, and accessories to meet the needs of India’s fashion-forward consumers. They emphasize bringing innovative styles to online shoppers at their doorstep at competitive prices.

Ajio blends local taste with international fashion statements, making them a fashion industry trendsetter. They cater to traditional aesthetics and global trends, ensuring that every customer finds something of their choice on this platform.

6. Snapdeal


One of the top eCommerce companies in India, Snapdeal offers an extensive product range that includes clothing, household items, electronics, and more. Their extensive product category and competitive pricing make them a top choice among online customers.

They are committed to offering timely delivery and affordable products to customers. Their ability to evolve and adapt to changing market dynamics and consumer preferences is commendable. They have stood firm as a trusted and reliable e-commerce platform for Indian online shoppers.

7. JioMart


JioMart is another top eCommerce company in India. Its headquarters is in Navi Mumbai, India. It started as a joint venture between Jio Platforms and Reliance Retail. This e-commerce company initially started its eCommerce website to provide customers with fresh online groceries. It later expanded into other product categories, including lifestyle products, fashion, electronics, and home essentials. It offers timely delivery and an extensive range of products to meet the needs of its customers effectively.

8. Tatacliq


Tatacliq offers a wide range of products, from home decor to fashion to electronics. They source products from both emerging and established brands across India. Online shoppers of Tatacliq get access to a specially curated item selection, including exclusive collaborations, premium brands, and luxury items.

Tatacliq also has a brick-and-mortar store that offers a similar shopping experience to offline customers.

Tatacliq is dedicated to providing a secure and safe shopping experience for their online shoppers. They have fraud detection systems, two-factor authentication, 24/7 customer support, and secure payment channels to enhance customers.

Also Read:

How to Choose the Right eCommerce Platform

Has won multiple awards, such as the Digital Marketing Excellence Award in 2018, the Cashless India Award in 2019, and the Best Online Shopping Experience award in 2020. As one of the top e-commerce companies in India, Tatacliq is continuously growing and offering its customers the best shopping experience.

9. Etsy India

etsy india

Etsy India focuses on creative, handmade, and vintage goods. Founded in 2005, Etsy has been excelling in the specialized product market. It is an excellent platform for individual creators and small businesses who want to reach a broader audience base. Etsy Ads is a beneficial tool that allows you to advertise your products directly within the search results of Etsy. They have a low fee structure for listing products and other great community support. Their secure payment options and unparalleled customer service make them a top choice for online shoppers in India. The quality of products and reliable delivery are additional benefits you can expect when shopping from Etsy India.

10. Nykaa Fashion

nykaa fashion

Founded in 2018, Nykaa Fashion is a managed and curated marketplace for lifestyle and fashion products. It has an extensive range of products catering to children’s, men’s, and women’s needs. They have over 1500+ brands and 1.8 million products, including apparel, accessories, jewellery, home decor, athleisure, bath, kitchen, bed, footwear, lingerie, and home decor. They have a mix of international brands, national brands, emerging labels, and luxury brands.


The e-commerce industry is expected to reach a market size of approximately 350 billion US dollars by 2023. The bustling e-commerce industry of India is a giant e-commerce company that has been constantly growing. We have mentioned some of the most prominent players in India’s eCommerce industry who have redefined customers’ shopping experience. These prominent players continue offering their customers competitive pricing, convenience, and variety. The Indian eCommerce industry has undergone significant transformations and shaped India’s digital economy. These top eCommerce companies have contributed significantly to the digital economy and created a platform for sellers, investors, and entrepreneurs. If you want to develop an ecommerce website for you ecommece business then connect with Dolphin Web Solution for top notch business solution.

Nimesh Patel


Nimesh Patel is an MD at Dolphin Web Solution, a Web/App Design and Development Company, helping global businesses grow. He has expertise in E-commerce Web Development, App Development & Product Development.

We can help you with

  • Dedicated Team
  • Setup Extended Team
  • Product Development
  • Custom App Development

Schedule a Developer Interview And Get 7 Days Risk-Free Trial

Fill out This Form and one of Our Technical Experts will Contact you Within 12 Hours.











    Copyright © 2024 DOLPHIN WEB SOLUTION. All rights reserved.

    TO TOP